How to start a successful Radio/ TV show – 7


Now, you have to decide the segments of your show. The more time allotted for your show, the more you need to pay attention to this step in order to get at the right combination and flow needed to engage your audience.

Take for instance, if your programme is news-oriented, it is important to note this if you are aiming to make a greater social impact, it is no longer enough to dish out recycled information since that’s what everyone else is doing anyway. That’s not to say that it is wrong to do that. Even leading international media organisations like CNN, BBC and Aljazeera report the same information simultaneously. But what makes the difference is usually the manner of story treatment and the perspectives they adopt in news analysis. It is also important that you source your own exclusive content, something that is “news” in every sense of the word. Who knows, that could end up being your cutting edge.

If it’s your thing, go ahead and deliver items in the news as part of your show but do well to do so in a way that is unique to you. Aim to serve your own market’s news needs in such a way that they would appreciate and engage with. A good way to achieve that is to allow the theme of your show to drive the range of news content you cover. Typically, the info segment in a youth programme can be adapted to laying emphasis on items in the mainstream news that affect the youth population in a way that allows the audiences understand the issues in their own light.

This very much applies to other elements of your programme, think of how you can do it differently.

— How to start a successful Radio/ TV show series continues ……….


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